Brand Strategy + Creative
My bread and butter, the focal point of my career. I wake up every day to turn big ideas into bold strategies that stick with consumers, spark joy, and make brands shine brighter than the end of my magic marketing wand.
Enter the world of
Walter
Walter Productions is a business collaborative comprising a production and fabrication team, unique music venues, a craft brewery, and oversized art cars. Walter has brought their exciting energy to festivals and events across the country, like Bonnaroo and corporate events for the likes of Google, Uber, and more.
In the rebrand engagement, Walter required all of their business offerings to be put under one roof and to fine-tune the visual direction of the now parent brand. To accomplish this, internal surveys were completed, personas were made to reflect their audiences, and brand architecture was established to create their new brand foundation. From there, a new logo, color palette, typeface organization, and graphical elements were built on top of that foundation for Walter to come to life.
Diamonds in the rough with
Olive Ave Jewelry
Olive Ave Jewelry already had an incredible DTC luxury product, with an aesthetic to match. What they needed was a fresh set of eyes. I audited what wasn't landing for their consumers and uncovered opportunities they hadn't explored, so they could reignite consumer engagement and chart a path for growth that felt as intentional as their jewelry. The recommendations included new approaches to brand photography, pop-up brick and mortar stores, and even brand-to-brand partnerships with products like nail polish, for the day she says yes.
